Sarah, a busy mom, comes home to find nothing ready for dinner. Instead of stressing, she opens the Freshly Chopped app, selects a recipe, and adds all the ingredients to her grocery list. With a quick delivery, fresh ingredients arrive at her door.

Cooking with her kids becomes easy and fun. The app saves her time and turns meal prep into a stress-free experience. Freshly Chopped is now her go-to for quick, fresh, and convenient cooking.

Scenario:
Sarah’s Seamless Cooking Experience

The wireframe maps out a seamless journey from recipe browsing to ingredient delivery. Key features include a grocery page, one-tap ingredient addition, a customizable grocery list, checkout options, Step-by-Step Video Guidance with Audio, and a delivery tracker. Designed for simplicity and efficiency to make cooking more accessible, it enhances user experience and engagement.

Wireframe

We created a low-fidelity wireframe, focusing on:

• Recipe browsing with a quick-add ingredient button. – Users can explore recipes and add ingredients to their grocery list.

• A grocery list that users can customize. – A customizable list where users can edit items before checkout.

• Checkout options for delivery or pickup. – Offers delivery and pickup options.

• A delivery tracker for real-time updates. – Displays order status and estimated arrival time.

• Step-by-Step Video Guidance with Audio: To make cooking more accessible, the app includes step-by-step recipe videos with sound. This feature supports users with disabilities, such as those with visual impairments or reading difficulties, by providing clear audio instructionsalongside visual demonstrations. It ensures an inclusive cooking experience, allowing all users to follow recipes easily and confidently.

Low-fi wireframe